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/ Our Story

Culturally Native Influence for Australian Brands

DE Media bridges the cultural and digital divide, connecting premium Australian brands with the discerning Chinese consumer through authentic Xiaohongshu strategy.

Our Journey

Founded in Sydney, 2019

Established in 2019, DE Media began with a vision: to empower Australian brands to thrive in the dynamic Chinese market. We saw the gap and built the bridge with platform-native expertise.

From boutique beginnings, we've evolved into a premier RedNote agency, crafting high-conversion campaign designs that resonate deeply with Chinese consumer psychology.

Our Core Belief

Platform-native creators, not just marketers.

We believe true influence comes from authentic engagement. Our network of Xiaohongshu creators understands the algorithm, the culture, and the art of storytelling that converts.

Schedule an Introduction

Ready to build your cross-border brand equity?

Let's discuss how DE Media can unlock your brand's full potential in the Chinese market with a tailored Xiaohongshu strategy.